usman.INDEPENDENT
WEB DEVELOPER
Let's talk
Available for new projectsTHOUGHTFULLY DESIGNED. PROPERLY ENGINEERED.

HELLO, I'M USMAN

Good websites.
Great outcomes.

WordPress developer.
Web solutions consultant.

I turn ambitious ideas into fast, thoughtful digital experiences. Custom-built. Easy to manage. Yours to own.

Explore my workHave a project in mind?
u.
Muhammad Usman AshrafTHE HUMAN BEHIND THE CODE
usman.website↗
u.
↓A LITTLE SCROLL. A LOT OF POSSIBILITIES.CUSTOM CODE / REAL OWNERSHIP / NO SHORTCUTS
GOOD TOOLS.
BETTER POSSIBILITIES.Ⓦ WordPresswoocommercephpReactNEXT.jsGutenberg ▦

01 / SELECTED WORK

A few recent
chapters.

Different businesses. Different challenges.
The same attention to what matters.

teez pos↗
CONCEPT PREVIEW · REPLACE WITH LIVE CAPTURE

Teez POS

2026 ↗

Restaurant management ecosystem

Next.jsNode.jsReactSupabase
throne seats↗
CONCEPT PREVIEW · REPLACE WITH LIVE CAPTURE

Throne Seats

2026 ↗

Automotive e-commerce

WordPressWooCommercePHPTailwind CSS
devolix↗
CONCEPT PREVIEW · REPLACE WITH LIVE CAPTURE

Devolix

2024 ↗

Creative agency · B2B services

WordPressPHPTailwind CSSCore Web Vitals
azhara abayas↗
CONCEPT PREVIEW · REPLACE WITH LIVE CAPTURE

Azhara Abayas

2026 ↗

Fashion · WooCommerce storefront

WordPressWooCommercePHPTailwind CSS

WordPress, e-commerce, and connected web applications.

Explore all 11 projects

02 / HOW IT COMES TOGETHER

SCROLL TO LOOK A LITTLE DEEPER ↓
01 / DISCOVER & DESIGN

Start with
the why.

Your goals come first. We align on the brief, map the content, and turn business requirements into a clear, intentional interface.

Business goals / Content models / UI direction
02 / ENGINEER & REFINE

Build what
belongs.

Custom themes. Thoughtful architecture. No unnecessary layers. I build modular systems that make sense for your business and your team.

Custom code / Gutenberg / Integrations
03 / LAUNCH & EMPOWER

Make it
yours.

Test, optimize, document, and hand over. You get a platform you own, an editing experience you understand, and support after launch.

Performance / Documentation / Ownership
Thoughtful on the outside.Just as thoughtful underneath. ↗

03 / WHAT I BRING TO THE TABLE

Good websites don'thappen by accident.

Specialized web solutions.
Clean architecture. A clear business purpose.
And no unnecessary complexity.

01

Custom WordPress development

Built around your business. Not around a template.

Bespoke block themes, WooCommerce storefronts, and lightweight plugins. A considered interface on top of a clean, maintainable platform.

WHAT YOU GET
  • Custom block theme from agreed designs or wireframes
  • Modular Gutenberg patterns and reusable page sections
  • Structured content with custom post types and ACF fields
  • WooCommerce setup and business-specific integrations
Explore the service
02

Speed & Core Web Vitals

Performance is a feature. Let's treat it like one.

A practical, data-led approach to a faster WordPress experience. Find the bottlenecks, fix the causes, and compare the results under consistent conditions.

WHAT YOU GET
  • Performance and Core Web Vitals diagnostic audit
  • Database query review and caching improvements
  • Script deferral and unnecessary CSS or JavaScript removal
  • Responsive images and modern media delivery
Explore the service
03

Documentation & handovers

A good platform should never leave you guessing.

Practical documentation that makes your team self-sufficient. From everyday publishing to future development, the knowledge stays with your business.

WHAT YOU GET
  • Visual editor manuals for your actual block patterns
  • Content publishing and quality-assurance checklists
  • Technical architecture and custom plugin references
  • API integration and webhook documentation
Explore the service
04

Migrations & rescues

A fresh start. Without leaving the important things behind.

Move from a legacy setup, Wix, Squarespace, or Shopify to a modern WordPress platform with a carefully planned transition. Content, URLs, and integrations are considered from the start.

WHAT YOU GET
  • Content, URL, and integration inventory
  • Repeatable migration scripts where appropriate
  • Redirect mapping and search-impact checks
  • A maintainable block theme and structured content model
Explore the service
↗ No bloated builders by default↗ Performance from the start↗ Full platform ownership
THE HUMAN BEHIND THE CODE
Muhammad
Usman AshrafINDEPENDENT DEVELOPER
WORDPRESS / WOOCOMMERCE / WEB SOLUTIONS

04 / A LITTLE ABOUT ME

Less noise.
More intention.

I’m Muhammad Usman Ashraf, working online as Usman Website. I partner with ambitious businesses to build websites that look considered and work just as hard underneath.

Custom WordPress themes. Thoughtful WooCommerce experiences. Clear communication and a handover that leaves you in control.

Clean code.Clear thinking.Complete ownership.
Meet the person behind the work

HAVE SOMETHING IN MIND?

Let's make
something matter.

A new platform. A better store. A fresh start.
Tell me what your next chapter looks like.

Start a conversation